For some, taking the leap into social media might feel like setting sail among treacherous shoals into an ocean filled with sea monsters.
This webinar looks at Twitter, what it is best suited for and how to use it effectively while remaining secure. It will provide practical advice including how to establish a profile, the basics of Tweeting, Re-Tweeting, Replies, Hash Tags, Direct Messages, and Tagging.
In keeping with basic use, we will also explore effective tips for how to obtain and engage followers as well as the basics of lists, content generation and timing.
Aimed at those with minimal knowledge of the twitter ecosystem it may also be of interest as a review for those already active on the platform. A follow-up Advanced Twitter presentation will expand on these concepts taking a deeper dive and exploring more tips and tricks.
Scott Baker has a B.A.Sc in Electrical Engineering from UBC, holds CISSP, PMP, ITIL, and Lean 6-sigma Green Belt certifications.
He is the leader of the CARA IT-SIG and has over 20 years of experience managing people, projects, and systems.
He joined the BC Cancer Agency Genome Sciences Centre in 2014 bridging the IT/Systems and Project Management teams managing multiple CFI grants. For the previous 20 years Scott managed a Internet application development and marketing firm working with clients across a broad range of industries including private sector, non-profit, and government organizations. He has designed social media marketing campaigns and managed accounts for a variety of these groups and presented workshops across North America on the subject.