As research funding becomes more competitive, universities are partnering with industry more often in a variety of ways, ranging from sponsored research to unfunded agreements such as material transfer agreements, non-disclosure agreements, and unfunded collaboration agreements. Industry contracts can be intimidating because they often contain complex intellectual property terms and confidentiality provisions. There are cultural differences that permeate negotiations, and each party brings it values, principles, and goals to the negotiation table. This webinar will explore industry-university relationships from the perspective of a university partner. The speaker will address common contract issues, cultural differences, and learned advice to help build and facilitate partnerships between universities and industry.
1. Understand the cultural differences between university and industry partners and why these differences are important in a negotiation.
2. Understand the complexity, challenges, and potential ways to address difficult terms that frequently come up in negotiations between universities and industry.